The Founder Introducing a New Period Product Designed to Reduce Waste

Meet Linda Miller, the founder of PURE ROSY, a functional fashion brand with a patent-pending technology for reusable period underwear. PURE ROSY underwear creates beautiful, invisibly thin, washable and reusable period underwear for a diverse community, fully replacing the need for single-use disposable feminine hygiene products.

Where the Inspiration Came From

“Several years ago I found myself handing my twin daughters a discreet black bag filled with tampons, panty liners and pads so they would be ready for their first period. All I remember thinking was, ‘This is crazy! I’m handing my daughters a mini pharmacy worth of disposable products!’ Everything in that bag had little regard for comfort, a fashion score of zero, and was a single-use product headed straight to our landfills” says Linda.

Since the invention of the first tampon in 1931 by a man called Earl Haas, there has been little innovation in the feminine hygiene space. For almost a century, half the global population has contributed to an enormous amount of period waste all of which still remains and will continue to remain in our landfills for the next 600+ years. The current global population of menstruators is in the billions, contributing approximately 330 lbs of period waste each over their menstruating lifetime. In 2019 , National Geographic published this article underscoring the environmental impact of period products and advocating for a move towards reusables.

Through PURE ROSY, Linda is creating a sustainable and eco-friendly alternative that not only makes life easier and more cost-effective for women, but exponentially reduces the impact on our planet.

Where PURE ROSY is Heading Next

To support the launch and growth of PURE ROSY, Linda is actively seeking investment for the next stage. Interested in getting know PURE ROSY more? Know someone who might be interested in investing? Reach out to Linda directly to connect or make an introduction. (Contact info below)

Linda is also looking to bring on a business partner with a strong background in launching e-commerce brands and retail partnerships. An ideal business partner would have expertise in retail collaborations, strong marketing and brand building skills and an understanding of sustainability and the Fem Care space. This person will help to ignite brand awareness and bring exponential sales growth.

Reach out to Linda today at lindamiller@purerosy.com

Visit PURE ROSY online at purerosy.com